PHITEX 2022 pumalo ng P173M sales leads

Nakapagtala ang Philippine Travel Exchange (PHITEX) 2022 ng isang record-breaking na P172,602,851.00 business sales na nanguna sa dalawang araw, ayon sa datos mula sa Tourism Promotions Board (TPB) Philippines, ang marketing arm ng Department of Tourism.

Ang nasabing halaga ay base sa inisyal na pagsumite ng negotiated sales ng Philippine sellers na pisikal na dumalo sa naturang event mula October 19 hanggang 20, 2022 kung saan nalampasan nito ang sales reports ng pre-pandemic editions na nagtala ng 94.8 million noong 2018, at P46 million noong 2019. Sa hybrid format nito noong 2020 at 2021, ang sales leads mula sa PHITEX ay nakolekta sa P43 Million at P69 million, ayon sa pagkakabanggit.

Sa ika-21 taon ngayon nito, ang PHITEX ang pinakamalaking government-led travel trade event sa bansa na inorganisa ng Tourism Promotions Board (TPB) Philippines.

“The impressive turnout of buyers and sellers, and the record-breaking numbers encapsulate the positive outlook for our country and growing interest in our destinations. As we embark in an aggressive campaign to revive our tourism industry and roll-out never seen before projects that will facilitate an enhanced connectivity into and around the Philippines, and provide a more convenient and seamless travel experience for guests, we anticipate more interest from local and international tourism stakeholders,” ani Tourism Secretary Christina Garcia Frasco, na siyang nakaupo bilang chairperson ng TPB.

“President Ferdinand R. Marcos, Jr. has reiterated the tourism industry’s crucial role as an important economic development tool and this initiative is an avenue which can facilitate the creation of more employment opportunities and livelihoods for our countrymen,” dagdag pa ni Frasco.

Ang PHITEX ngayong taon ay isinagawa sa isang hybrid format kasama ang international buyers at local sellers na sumali sa on-site business-to-business meetings na ginanap sa Marriott Grand Ballroom at online sa pamamagitan ng isang virtual platform.

Mula sa 116 na kabuuang bilang ng buyers na rumerepresenta sa 32 bansa, 53 ang pisikal na naroroon at 63 ang halos lumahok. Ang mga napagkasunduan na benta ay kinalkula mula sa mga ulat ng mga lead ng benta ng nagbebenta para sa parehong nakumpirma at naka-book na sales.

Samantala, 80% ng international buyers na dumalo ay maglalakbay sa six post-event tour circuits: Cebu-Bohol, Negros Oriental-Siquijor, Ilocos, CALABARZON, Davao, at Metro Manila. Maliban mula sa mararanasang newly developed circuits, makakasama rin ng mga mamimili ang stakeholders ng turismo ng Pilipinas sa isang serye ng networking nights para mas mapalawak pa ang mga oportunidad sa negosyo na inaalok ng PHITEX. Magpapatuloy ang mga virtual na pagpupulong sa negosyo sa Oktubre 26-28 at mas marami pang ulat sa mga lead sales ang isusumite pagkatapos ng kaganapan.

Ayon kay TPB Chief Operating Officer Margarita Nograles, “We are so proud of the collective efforts of our TPB team, our partners and sponsors, our stakeholders and our suppliers who mounted this successful event. This is the biggest negotiated sales generated by PHITEX in all its years and we are seeing more leads coming in. Secretary Frasco has always emphasized the importance and opportunity in equitably promoting all our regions and not just our popular destinations. This strategy has been proven effective as we brought the Regional Directors to be part of the B2B process, incorporated an exhibit of all the regions, invited weavers from Luzon, Visayas and Mindanao, and made sure that in our cultural shows, we integrated all regions in the visuals and live performances.”

Ang PHITEX 2022 ay inorganisa sa pakikipagtulungan ng Philippine Airlines, at sa suporta rin ng Globe Business, Primer Group of Companies, Destileria Limtuaco, Holiday Inn, Newport World Resorts, Hotel 101, Double Dragon, at San Miguel Brewery.